✦ Marketing · PR · Websites · Content for Birth Professionals
Marketing support for birth people. Built to help the right families find you.
MWCL provides marketing, PR, website, SEO, social content, and launch support for doulas, lactation professionals, childbirth educators, clinics, and maternal wellness brands.
Founded by Savannah Taylor, MWCL combines maternal wellness experience with hands-on strategy and implementation.
Marketing services
Marketing and PR for birth professionals and maternal wellness brands.
Choose focused project support or combine services through The CoLab.
Brand + website strategy
Make it easy to see what you offer.
Website copy and design direction, SEO, service pages, offers, launches, and marketing plans.
Content + social media
Create content you can actually use.
Social strategy, educational posts, Reels, filming plans, email content, and monthly editorial support.
PR + partnerships
Grow beyond your own feed.
Media outreach, podcasts, local partnerships, referral marketing, campaigns, and founder visibility.
Need support across several areas? The CoLab combines strategy and implementation in one working relationship.
See how The CoLab worksBuilt for birth work
Your marketing should reflect the value of your work.
Birth professionals do skilled, personal work. Your website and content should explain what you offer, who it helps, and how to book.
MWCL understands provider scope, referrals, client education, and the way families search for support during pregnancy, birth, feeding, and postpartum.
The goal is useful marketing that sounds like you, reaches the right audience, and supports paid work.
Audience knowledge
Marketing shaped around what expecting and postpartum families are searching for, asking about, and ready to book.
Accurate messaging
Content that explains your role without exaggerating outcomes, creating fear, or sounding generic.
Business growth
Offers, pricing, conversion, campaigns, and repeatable marketing systems that support long-term revenue.
Ongoing marketing support
Get strategy and implementation in one place. Without hiring a full internal team.
Work directly with Savannah on the marketing priorities your business needs most.
The CoLab can cover your website, content, SEO, PR, campaigns, partnerships, and monthly marketing plan.
Engagements may include a focused audit, a launch, a short-term project, or ongoing strategic support.
Enter The CoLab01
Review the current marketing.
Look at the website, offers, audience, content, and current results.02
Set the priorities.
Choose the projects most likely to support visibility, inquiries, and revenue.03
Create and publish.
Build the copy, content, pages, campaigns, and outreach materials.04
Review the results.
Use performance data and audience response to plan the next month.The Product Lab
MWCL also builds products for maternal wellness. See what is being developed inside the Lab.
The Product Lab develops tools based on problems Savannah sees while working with families, providers, and maternal wellness businesses.
Care navigation · Provider search
HeraTec
The maternal wellness matchmaker.
HeraTec helps families explore the types of professionals who may support pregnancy, birth, postpartum, feeding, pelvic health, sleep, airway, and family wellness.
Peer matching · Human milk sharing
Milk Mutual
Human milk sharing, chosen together.
Milk Mutual is a developing local network where people offering and seeking human milk can find one another based on the information and preferences they choose to share.
Founder-led by design
Savannah leads MWCL’s marketing, PR, partnership, and product-development work.
About the founder
Marketing experience grounded in maternal wellness.
Savannah founded MWCL to give birth professionals specialized marketing support without generic agency language or one-size-fits-all plans.
Her background includes maternal-health communication, lactation education, postpartum and community birth work, large-scale social strategy, websites, PR, and digital growth.
As Founder and CEO, she leads client strategy, creative direction, partnerships, and the MWCL Product Lab.