✦ Maternal wellness strategy · communications · growth
Strategy for the businesses and organizations shaping maternal wellness.
The Maternal Wellness Content Lab works with birth professionals, maternal wellness brands, and organizations to strengthen how they communicate, grow, and serve the people who rely on them.
Our work spans marketing strategy, business development, partnerships, workplace maternal wellness, education, and communications, with maternal health expertise built into the process from the beginning.
Plan
Define the audience, priorities, positioning, and business objectives behind the work.
Create
Develop the content, communications, programs, and systems that put the strategy into practice.
Connect
Build stronger pathways through partnerships, referrals, outreach, visibility, and community relationships.
Grow
Use performance, feedback, and market insight to refine the work and support sustainable growth.
Ways to work with MWCL
Maternal wellness expertise applied to business, communication, and workplace strategy.
MWCL works across the maternal wellness ecosystem, from independent practitioners and healthcare-adjacent businesses to established brands and employers. Engagements are shaped around the needs of the organization rather than a fixed marketing package.
Marketing + Growth
Strategic and implementation support for doulas, lactation professionals, educators, clinics, and maternal and family health practices building stronger brands and more sustainable referral pipelines.
- Brand and offer strategy
- Websites + SEO
- Content + social strategy
- Campaigns + launches
- PR + referral development
Strategic Consulting
Consulting for maternal, infant, family, and wellness businesses navigating growth, positioning, partnerships, communications, and new initiatives.
- Brand positioning + market strategy
- Referral and partnership development
- Audience and customer insight
- Marketing + communications strategy
- Strategic projects + growth initiatives
Maternal Wellness at Work
Workplace education and consulting designed to improve the experience of pregnancy, postpartum recovery, lactation, and return to work.
- Workplace lactation education
- Manager + team training
- Maternal wellness policy review
- Return-to-work strategy
- Lactation space planning + education
Built inside maternal wellness
Maternal wellness strategy requires more than good marketing.
Pregnancy, birth, feeding, postpartum care, and return to work are shaped by healthcare systems, family dynamics, workplace policies, access, trust, and culture. The strongest strategies account for that complexity.
Audience knowledge
MWCL brings direct experience with the questions, concerns, and decisions that shape pregnancy, postpartum, infant feeding, and family wellness.
Responsible communication
Maternal health communication carries a higher standard. Messaging should be clear, evidence-aware, appropriate to scope, and useful without relying on fear or overstating outcomes.
Systems thinking
Growth rarely comes from content alone. Referral pathways, partnerships, policy, education, customer experience, and internal systems all influence whether an organization reaches and serves people well.
Strategic support
Support for work that crosses traditional lanes.
Some of the most important maternal wellness projects do not fit neatly into marketing, operations, education, or business development.
MWCL supports projects that require several of those disciplines at once, from developing a referral strategy or launching a new program to refining an established brand, strengthening community partnerships, or entering a new market.
Assess
Review the existing strategy, audience, systems, communications, and relevant market context.
Prioritize
Identify the opportunities most likely to improve reach, operations, positioning, or growth.
Develop
Build the strategy, communications, partnerships, program structure, or supporting materials.
Implement + Refine
Move the work into practice, evaluate performance, and adjust as the organization grows.
The Product Lab
MWCL also develops products and platforms for maternal wellness.
The Product Lab explores recurring problems across maternal health, family support, provider networks, and care navigation, then develops practical tools around those gaps.
Research ✦ Prototype ✦ Test ✦ Refine ✦ Launch
HeraTec
A developing maternal wellness care-navigation platform helping families understand which kinds of support may belong in their care circle.
Explore HeraTec →Milk Mutual
A developing local network designed to help people offering and seeking human milk find one another based on the information and preferences they choose to share.
Explore Milk Mutual →
Savannah Taylor, CLC · Founder + CEO
Founder
Maternal wellness experience with a strategy and policy lens.
Savannah Taylor, CLC · Founder & CEO
Savannah Taylor founded The Maternal Wellness Content Lab at the intersection of maternal health, communications, business strategy, and policy.
Her background includes birth and postpartum support, community lactation education, maternal wellness marketing, organizational communications, public policy leadership, and legislative advocacy involving the birth-work community.
That combination informs MWCL's approach to consulting. Maternal wellness businesses operate within complicated systems of healthcare, employment, family decision-making, public policy, and consumer trust. Strong strategy has to account for all of them.
✦ Work With MWCL ✦
Build a stronger maternal wellness business, program, or workplace.
MWCL partners with professionals and organizations on strategic projects, ongoing consulting, marketing, and workplace maternal wellness initiatives.